#podcast advertising

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#podcast-advertising
RAIN News
4 weeks ago
Marketing

Frequency partners with Barometer for contextual targeting of podcast ads - RAIN News

Combining Barometer's Brand Suitability and Contextual Targeting with Frequency's Audio Ad Management Platform enhances advertisers' capabilities in curating the ideal context for reaching listeners. [ more ]
RAIN News
1 month ago
Podcast

Podcast listeners: Scaled and upscaled (Cumulus Media / Westwood One) - RAIN News

Podcast audience growth is significant, with demographics favorable to advertisers. [ more ]
Podcaster News
1 month ago
Marketing

Frequency Unveils Enhanced Contextual Targeting Solution For Podcast Ads With Barometer - Podcaster News

Partnership with Barometer enhances contextual targeting for podcast ad creative. [ more ]
Podcaster News
1 month ago
Marketing

Wondery Launches Wondery Ad Analytics - Podcaster News

Wondery introduced Wondery Ad Analytics to enhance podcast ad measurement and transparency, collaborating with third-party vendors for actionable insights. [ more ]
Podcaster News
1 month ago
Marketing

Sport Social Podcast Network Secures New Major Brand Partnership - Podcaster News

Sport Social secured a new major brand partnership for 2024, advertising across its podcast network. [ more ]
Podcaster News
1 month ago
Podcast

Podcast Revenue Growth Slowed in 2023, According to IAB's U.S. Podcast Advertising Study - Podcaster News

Podcast advertising revenue faced challenges affecting mid-tier companies, but overall growth is projected to return to double-digit numbers by 2026. [ more ]
RAIN News
4 weeks ago
Marketing

Frequency partners with Barometer for contextual targeting of podcast ads - RAIN News

Combining Barometer's Brand Suitability and Contextual Targeting with Frequency's Audio Ad Management Platform enhances advertisers' capabilities in curating the ideal context for reaching listeners. [ more ]
RAIN News
1 month ago
Podcast

Podcast listeners: Scaled and upscaled (Cumulus Media / Westwood One) - RAIN News

Podcast audience growth is significant, with demographics favorable to advertisers. [ more ]
Podcaster News
1 month ago
Marketing

Frequency Unveils Enhanced Contextual Targeting Solution For Podcast Ads With Barometer - Podcaster News

Partnership with Barometer enhances contextual targeting for podcast ad creative. [ more ]
Podcaster News
1 month ago
Marketing

Wondery Launches Wondery Ad Analytics - Podcaster News

Wondery introduced Wondery Ad Analytics to enhance podcast ad measurement and transparency, collaborating with third-party vendors for actionable insights. [ more ]
Podcaster News
1 month ago
Marketing

Sport Social Podcast Network Secures New Major Brand Partnership - Podcaster News

Sport Social secured a new major brand partnership for 2024, advertising across its podcast network. [ more ]
Podcaster News
1 month ago
Podcast

Podcast Revenue Growth Slowed in 2023, According to IAB's U.S. Podcast Advertising Study - Podcaster News

Podcast advertising revenue faced challenges affecting mid-tier companies, but overall growth is projected to return to double-digit numbers by 2026. [ more ]
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Podcasternews
6 months ago
Marketing

Libsyn Unveils November 2023 Podcast Advertising Rates and 5 Developments To Watch in 2024

U.S. podcast ad revenue is projected to reach $2.28 billion in 2023 and $4 billion by 2025.
Advertisers will become more comfortable with brand safety in podcast advertising and focus on aligning with the right content creators. [ more ]
Podcasternews
6 months ago
Marketing

Acast Brings Real-Time Planning To Podcast Advertising

Acast is expanding its self-serve podcast advertising platform with real-time campaign planning tools for advertisers and podcasters.
The new tools provide increased transparency, efficiency, and control over monetization potential for both advertisers and podcasters. [ more ]
Podcasternews
6 months ago
Marketing

Brands Are Safer Than They Think On Podcasts

Consumers are accepting and open to podcast advertising as long as it is contextually relevant and suitable.
Podcasts provide a safe advertising environment for brands, with 80% of listeners claiming they listen to ads.
Controversial topics in podcast content can be acceptable as long as they are not defamatory towards one group. [ more ]
RAIN News
7 months ago
Podcast

Culture and impact in new Spotify podcast advertising trends report - RAIN News

Podcasts drive social and cultural conversations
Pre-rolls outperform mid-rolls in podcast advertising
Older listeners (45+) showed the highest growth in podcast consumption [ more ]
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